Your competitors are on social media, and you should be too

Social Media is an excellent way of directing traffic to your website. Without it, however, you could be letting that traffic find its way to your competitor’s websites instead. Facebook alone has 1.083 billion daily active users as of 2016. Even if Social Media isn’t something you pay attention to, it’s something that your potential customers do.

With so many brands doing social media marketing so well, it’s become your clients’ litmus test for whether or not to do business with you. Being on Social Media shows that you want to interact with your customers. In the online world staying silent actually speaks volumes. A completely barren page may even make them question the validity of your business.

If your competitors aren’t paying attention to Social Media, you can easily gain the advantage with the simplest of campaigns.