How to use facebook ads to your best AdVantage

by Steph Rady

An exciting new collaboration between TVPN, EstateApps and Paul Long is set to transform the way you advertise your property listings on Facebook and Instagram.

AdVantage automates and streamlines the process, posting your pre-designed ads directly onto Facebook every 60 minutes – saving you valuable time and trouble.

If you want to stay up to date with your Facebook ad campaigns, the best way is to take AdVantage.

This is what it does:

• Automatically feeds Facebook with your properties direct from your CRM;
• Updates the property list every hour
• Creates a carousel advert which can show up to 10 properties
• Chooses ads according to the user’s scrolling history
• Utilises user scrolling behaviour from sites like Rightmove and Zoopla to select properties of interest (like 4-bedroom houses with gardens) that you’ve got available
• Assembles a cold campaign which Facebook will show to people living in your locality that are displaying signs of moving
• And a warm campaign which will go to 14 separate audiences. These will include people who’ve visited your website, FB page, Instagram etc.

And because the feed is updated every hour, the ad is refreshed and shown back to those audiences creating thousands of touch points which are so important for agents.

Paul Long says: “We make sure you’re showing up every week without fail, showing your latest properties to buyers, sellers – anyone who is thinking of moving, bringing them back to your website to look at your properties and hopefully, to book viewings.

“Because AdVantage is updating every hour, every time there’s a change at your end, Facebook knows about it – it has all your properties.”

One AdVantage client had 8681 visits on their site from the FB carousel ads – 5,500 on cold and 3,000 on warm. These are ads run on a budget of £1.50 or £2 per day.

“It’s all about putting the right properties in front of the right people – that’s the magic of machine-learning AI.

We set up the Facebook feed, we set up the audiences. That’s what will give you the AdVantage over the competition.

Watch Paul demonstrate the ingenious simplicity of AdVantage in the explainer video here and check out what AdVantage can create for you.