Why you need to be paying attention to Google

The first thing your prospective clients are doing when searching for a business like yours is looking online. 68% of searches are done with Google – that’s 3.5 billion searches every day. There’s just no arguing that a business can’t benefit from that kind of exposure.

Setting up ‘Google My Business’ increases trust in your brand, as you’ll appear in search results as a verified business. It’ll also place you on Google Maps which is vital for SEO and local visibility. If you don’t appear on maps, anyone googling for businesses like yours will only be shown a list of your competitors.

Even if you do nothing else on Social Media, being set up on Google is the next most important online tool after your website. It verifies your business for the online community, boosts your visibility, and optimises your marketing strategy.