Stock remains low, so intelligent digital marketing is more important than ever

For many agents, maintaining stock levels remains one of the biggest barriers to success.

In recent times, the property market has had a surprise General Election and the Brexit-shaped cloud to contend with. On top of this, there are the annual peaks and troughs in activity to consider.

During May, only 3% of properties sold for more than asking price, according to NAEA Propertymark. What's more, in April the average estate agency branch had just 36 properties on its books.

It's clearly a challenging market to navigate and that's why a solid marketing strategy is so important.

The ValPal Network is here to help agents tackle these challenges, speak to more prospects and boost their stock levels.

As well as our leading instant online valuation tool, we offer members a range of benefits. Thanks to our background publishing online news titles Estate Agent Today and Letting Agent Today, we see all the new tech services aimed at agents.

We're therefore able to identify the small proportion that offer something new and beneficial to the industry.

Due to the strength of our network - over 3,500 branches - we're then able to able to negotiate a deal with these suppliers.

It's this combination of benefits and expertise that makes joining The ValPal Network such an attractive proposition.

One of our newest benefits revolves around customer service. Through industry training firm Sales Doctors, we're offering members a free mystery shop of a ValPal lead worth £249.

Sales Doctors will fill out an instant online valuation form on your website and then provide feedback on how your team dealt with the enquiry.

It's extras like these that will help you stay ahead of your competition and make sure your stock levels are where they need to be.