Facebook might be the most underestimated tool in your kit

Most of us use Facebook as a social platform – 1.79 billion of us to be precise. But an increasing trend of using Facebook to interact with businesses doesn’t seem to be slowing down. Many, particularly millennials, use the platform as a way of interacting with brands that catch their attention. It can be a means of both discovery and communication.

Discovery: With 1.57 billion users on mobile, being on Facebook places your brand right in your audience’s hands. Even if you don’t pay for ads, a well-cared for page can easily convert social traffic to web traffic. Google will also prioritise a regularly updated page over a neglected one, so your Facebook page may appear in a search when your website does not.

Communication: Facebook is something your target audience are extremely familiar with. They will be far more comfortable reaching out to you this way than filling out an official looking ‘Contact Us’ form on your website. Maybe they’re interested in your service and want to know more, or maybe they’re a current customer looking to leave you some feedback. Stronger lines of communication will only increase trust in your brand, encouraging repeat business.