ValPal tops the million leads mark…yet again!

by Craig Vile

We’re proud to announce that over 1 million leads were generated throughout The ValPal Network in 2024.

Despite the high interest rates, the cost-of-living crisis and the uncertainty of a general election, the property market maintained a strong resilience through the first half of the year.

And then when August saw the first Base Rate reduction for four years, there was a late surge in activity as the buyers and sellers gained confidence that further interest rate cuts could be on the way.

That meant there was a grand total of 1,445,129 leads generated by ValPal by the time the clocks struck midnight on New Years Eve – almost as good as our best ever year when we secured 1.6million leads in 2023.

More impressive still, in 2024 more than 1 in five (21%) of those leads went on to instruct.

TVPN director, Craig Vile, says: “The market picked up steadily from last Summer, spurred on by the dash to beat the stamp duty deadline announced in the October Budget and the second base rate cut of the year in November.”

The day of the week with the most lead generation activity turned out to be Wednesday – to be more specific, Wednesday afternoons between midday and 4pm. However, the busiest single day of the year was Thursday 4^th January – presumably as a result of that ‘new year, new home’ feeling.

High levels of activity

In fact, as far as ValPal online valuations were concerned, January was the busiest month overall by quite some margin, with February taking the runners-up spot and March in third.

These high levels of activity in Quarter 1, demonstrated the pent-up demand among sellers who were doing their homework at the beginning of the year and waiting for economic conditions to improve before taking the plunge later in 2024 when interest rates dipped and sparked buyer interest.

“Despite the gloomy predictions going into 2024, Zoopla’s December House Price Index showed prices on average had risen 1.9% on the previous year,” says Craig.

“And the picture for 2025 is looking more positive with the possibility of further interest cuts in the pipeline, provided inflation is kept under control. And prices might be nudged up further by the rush to buy before the end of stamp duty relief at the end of March.”

 

Unsurprisingly, our figures showed beyond doubt that if there was one day of the year when we don’t think about the property market, it’s Christmas Day – The ValPal Network’s quietest day of the year (well, everyone needs a break sometime!)

 

If you want to learn more about the benefits of joining The ValPal Network, reach out to us at team@valpal.co.uk and stay one step ahead the market.