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Here's why you need a ValPal Booster Pack
It's likely that having ValPal on your website has already helped you to convert more of your website traffic into vendor and landlord leads.
But that shouldn't be enough - there are so many more prospects you could be speaking to.
That's why the ValPal Booster Pack focuses on four elements of your marketing strategy with the aim of helping you to convert even more traffic into leads and enquiries.
Here's how it works:
Email marketing
What do you get?
A branded email to send to your database of landlords.
And
A branded email to send to your database of vendors.
Why do you get it?
Across all business sectors, digital marketing has become a crucial means of generating enquiries and speaking to prospective clients.
Engaging with your database of prospects through email marketing that invites recipients to carry out an instant online valuation is a highly effective way of generating additional vendor and landlord leads.
Banner advertising
What do you get?
A branded banner design in four different sizes. (This can be used to promote your firm in Rightmove's Featured Agent position.)
Why do you get it?
Promoting your agency via online banners is a great way of improving brand awareness. However, many agents are missing out on potential leads by not including a call to action in their advertising.
If you drive banner traffic back to your instant online valuation landing page, you can increase your chances of speaking to more prospects. This slight tweak to your marketing could improve the number of leads you generate each month.
Leaflet campaigns
What do you get?
A branded leaflet design in the relevant format so you can pass it straight on to your printer.
Why do you get it?
The traditional marketing technique of leafletting still has a place in the modern world. That said, many agents may not be getting the response they expect or require when carrying out print marketing campaigns.
Tweaking your leaflets to include a call to action to the instant online valuation tool is likely to significantly improve your response rate.
Driving people who engage with your leaflet to your ValPal landing page minimises the chance of people throwing it in the bin and maximises the chance of generating an enquiry through your website.
Social media
What do you get?
Three branded Facebook banners that incorporate a call to action to your ValPal tool.
Why do you get it?
Social media platforms provide estate and letting agents with a great opportunity to engage with prospective clients. As with all marketing elements, it's important to provide your audience with a call to action to increase traffic conversion.
The branded banners we provide as part of the Booster Pack can be used as a key element of your social media strategy and are extremely effective as part of a promoted Facebook ad campaign or boosted ad campaign.
The images we use in these designs have proven to generate results when promoting agents' instant online valuation landing pages.
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