Content marketing
Ever since Google made significant changes in September 2013, relevant and well-written content has never been more valuable for the digital marketing of your business.
An effective content marketing strategy should run through everything you do, the same keywords should be targeted in regular blogs as well as your website copy and any AdWords campaigns.
Publishing and sharing engaging blogs and articles regularly not only drives traffic back to your website, but creates one-way inbound links which are vital in the fight to improve your ranking and your agency's online profile.
Due to our unique position in the property industry and our publishing expertise, our in-house team of property journalists and content writers are perfectly placed to create unique and dynamic content that reflects the current market and an agency's role in attracting vendors and landlords.
Client retention
No estate agent can service thousands of individual clients at one time but a monthly newsletter helps you to keep these prospects engaged and 'on brand'.
As well as pushing out additional relevant content, a newsletter allows you to promote your featured properties to buyers and tenants while at the same time showing potential clients some of the additional exposure they will receive if marketing with your agency.
Our newsletter service is simple to use and allows you to identify serious leads effortlessly by using actionable analytics after each newsletter you send to your database. If you think you don't have the time, we can even manage the process and write the content for you!
Social media marketing
Using social media sites to promote your agency is essential; these channels of communication allow you to give an overall feeling of your business to prospective clients.
A successful social media marketing campaign consists of unique daily content posts, reputation management and forging relationships with your target demographic.
You should also be using your social media presence to increase your website traffic and ultimately generate more leads. This can be achieved through Facebook ad campaigns and driving social media traffic to specified call to actions.
All this takes time and expertise and we're well versed in helping agencies find their voice on social media.
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